Blogging? Why Should My Company Care?
Difficult times require new strategies. Or perhaps old strategies with a new twist. Many companies are adding blogs to their websites in order to stay in touch with their customer base and to find out what their customers are saying about their products and services. In fact many marketing departments may have a person dedicated solely to the posting of blog content and responding to customer feedback.
Blogs can actually provide one of the lowest cost investments in your corporate marketing you can make.
Not for kids, anymore
Blogging got its start from online Social Networking sites like MySpace. Other social networking sites soon followed. More
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The New Great Name Rush
Remember the domain name rush of late 90's? It was a time when enterprising domain name prospectors were buying up the names of corporations and reselling them to those companies at a substantial profit Well, while the new "Great Name Rush” is not as big as that web domain name rush, it can still affect your business in substantial ways.
The Facebook URL Name Change Rush.
Facebook has opened up their system, and now rather than having long, unmemorable Facebook URLs; you can now have your personal…or corporate name.
This is an important change, and one I advise company owners, IT departments…and clients to be aware of. Facebook is staging one of the biggest virtual land grabs in it's history — the rush to claim your own (or your company's) name on Facebook.com. This change is even more important for the Facebook Fan Pages (not the regular friend profiles, but More
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New eMail Strategies
During this economic downturn, many companies are returning to some of the marketing basics they have known for years. Some companies are rediscovering how important it is to have an ongoing eMail plan which will enhance their brand, connect (or re-connect) with their customers or use them for quality lead generation.
Regardless of your reasons for conducting an email campaign, it would be wise to make sure that your campaign is a productive as possible.
A few tips to keep in mind
- Make sure that, if you're purchasing an email list, that the list is reputable and "opted-in". If the price seems to be too good to be true, it likely is.
- Be clear about your target market. The data “sweet spot” may not be available, More
Qreative Quotes
An invasion of armies can be resisted, but not an idea whose time has come.
Victor Hugo:
Divide each difficulty into as many parts as is feasible and necessary to resolve it.
Rene Descartes
You need chaos in your soul to give birth to
a dancing star.
Nietzsche
If stupidity got us into this mess, then why can't it get us out?
Will Rogers